FRACTIONAL REVOPS · STARTUPS & SMB
I set up and run the systems behind your revenue: CRM, pipeline, forecasting, pricing, product, finance, billing and the automation that ties them together. Senior operator judgement, available on demand every month.
HUBSPOT · STRIPE · APOLLO · SLACK · XERO · ZAPIER · MAKE CUSTOM APIS · LLM AGENTS
When every rep reads a stage the same way, the forecast holds up.
Who I work with
Pre-seed – Seed
New startups
Founder-led sales that’s about to become a team. Build it right once instead of rebuilding it at Series A.
First CRM, set up properly
Stripe and pricing from day one
A playbook ready for the first sales hire
Series A – C
Scaling startups
Headcount is growing faster than your systems. Reporting takes days, handoffs drop leads, and nobody trusts the forecast.
CRM cleanup and redesign
A forecast the board believes
Comp plans and territories
SMB · Mid-market
Established teams
Sales, marketing, CS and finance each run their own tools. You need one source of truth and less manual work.
Consolidate and cut tool spend
Quote-to-cash that runs itself
AI automation on repetitive work
Different models. The same need for better systems.
How you make money shapes how your operations should work. I connect the systems, data and processes behind your revenue model.
ECOM
Ecommerce & retail
Connect storefronts, payments and finance. Get clarity on acquisition costs, repeat purchases and margins.
SAAS
Software & subscriptions
Align your CRM, product data and billing. Track recurring revenue, renewals, expansion and churn.
SERVICES
Agencies & consultancies
Build a clean path from enquiry to proposal, delivery and invoice. Keep pipeline, capacity and cash flow connected.
MARKETPLACES
Two-sided platforms
Connect supply and demand, partner onboarding and transactions. Understand conversion, take rates and repeat activity.
B2B
Wholesale & distribution
Bring accounts, quotes, orders and invoicing together. Make repeat sales and account performance easier to manage.
HYBRID
Mixed revenue models
Connect products, services and recurring revenue in one operating view, without forcing every sale into the same process.
What I do
CRM setup & cleanup · GTM tech stack · Custom integrations
Pipeline & forecasting · Process & comp design · Pricing & finance process (Stripe)
Custom app development · AI process & custom AI agents
See all services →
FREE · 3 MINUTES
How healthy is your revenue engine?
Answer 10 questions and get a score across CRM, pipeline, process and tooling, plus your top three fixes.
How an engagement runs
STEP 1 · ~2 WEEKS
Audit
I review your CRM, stack, pipeline data and processes, and deliver a prioritised fix list.
STEP 2 · 2–8 WEEKS
Build
Fixed-scope projects: a CRM rebuild, Stripe integration, forecasting model, comp plan or AI agent.
STEP 3 · MONTHLY
Run
Ongoing fractional RevOps. I join your weekly rhythm and own your systems and reporting.
Fractional or full-time?
See what a full-time RevOps hire really costs against a fractional lead.
CALCULATOR EMBED
Clients I’ve worked with
Tell me where revenue gets stuck.
A free 30-minute call. You’ll leave with at least one thing to fix, whether we work together or not.